The company posted a message on its website Wednesday morning: “In light of the tragedy in Uvalde, Texas, we are postponing the Yeezy Gap Engineered by Balenciaga launch until Friday, May 27. As we pause, our hearts go out to the families and communities impacted.”
Tuesday’s massacre is the second-deadliest school shooting since 2012, when 26 children and adults were killed at Sandy Hook Elementary School. It is at least the 30th shooting at a K-12 school in 2022, according to a CNN tally.
Products from the “Yeezy Gap Engineered By Balenciaga” collection had been set to launch for purchase on Wednesday morning on Yeezygap.com and Balenciaga online partners farfetch.com, mytheresa.com and luisaviaroma.com. The collection pairs Kanye West’s creative vision with Balenciaga’s creative director, Demna Gvasalia, who has been designing ready-to-wear clothing for Balenciaga for six years.